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AT&T pensa agora como player de mídia que é e tem planos para HBO

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AT&T pensa agora como player de mídia que é e tem planos para HBO

Em nota do Advertising Age desta manhã, citando reportagem do New York Times, conhecemos detalhes de diálogos reveladores sobre como a companhia telefônica, ooops, player de telecom mídia, está se virando no mundo novo da competitiva indústria do conteúdo.

9 de julho de 2018 - 9h33

 

 

AT&T’s big plans for HBO
If anyone thought AT&T would keep its hands off of HBO, we have a bridge to sell you. Following its acquisition of Time Warner, AT&T has big plans for the cable network, according to The New York Times, which obtained a recording of a recent town hall meeting at AT&T’s headquarters in Manhattan.
The recording reveals that in an hour-long talk, Warner Media’s new CEO John Stankey, a long-time AT&T exec, said it would be a “tough year” and described a future in which HBO, according to the Times, would be “bigger and broader” in hopes of substantially increasing its subscriber base. “We need hours a day. It’s not hours a week, and it’s not hours a month. …You are competing with devices that sit in people’s hands that capture their attention every 15 minutes,” the Times reports Stankey saying, noting that the words “Netflix” and “Amazon” never crossed his lips but were clearly in his mind.

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