The text, as approved, leaves the decision to lift the ban on the sale of alcoholic beverages at stadiums during the matches up to the state and Federal District governments. As a result, FIFA is going to have to negotiate directly with the states that have this ban.
The transaction was approved by unanimous vote, which only occurs when there are no opposing opinions. PepsiCo has not disclosed any amounts, but it is believed to have paid US$ 474 million for Mabel.
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Terra portal, which owns the web and mobile rights for this year’s Olympic Games in 17 countries, is going to webcast 4,760 hours of the Games through up to 36 channels simultaneously to the whole of Latin America. The event is taking place between July 27 and August 12. Terra is the only internet company accredited by the International Olympic Committee as an online broadcaster and is also going to be the only one to have its own studio at the International Broadcasting Centre (IBC).
Terra is going to provide fully interactive coverage of the London Games, and the different channels are going to allow internet users to choose what to watch, in a sort of on-demand service. “Our goal is to reach between 30 million and 35 million Brazilians. It’s going to be Terra’s widest coverage ever,” says Mr. Paulo Castro, the portal’s CEO. In Latin America, 66 million people are expected to access the Olympics coverage through mobile devices.
Terra has a total audience of 100 million users and expects to reach the same number during the Olympics, or twice the audience that it recorded during the coverage of the Pan American Games in Guadalajara last year. Terra’s Olympic Project is sponsored by ten brands, highlighting Bradesco, Ford, P&G, Sadia and Vivo, which are premium sponsors.
The portal is going to have a team of 220 professionals covering the London 2012 Olympic Games
]]>Unilever, the largest advertiser of consumer packaged goods in Brazil, is going to reshape 70% of its portfolio of 700 products and 25 brands, including market leaders such as Omo, Seda and Kibon. The strategy was first adopted with the launch of the Tresemmé line in Brazil six months ago and is led by Argentine Fernando Fernandez, the CEO of the company’s Brazilian operation since last September.
The executive has worked half of his 45 years of age for the British-Dutch company, which he joined in his birth country in the late 1980s. He was then in charge of writing out checks to pay suppliers. Afterward, he worked at the company’s operations in France, Britain and the Philippines – where he occupied the CEO position – before coming to Brazil.
“Consumers are demanding more from brands. We’re renewing 70% of our portfolio this year,” reveals Mr. Fernandez. He explains that the process will largely involve relaunches, such as that of Omo with a new formula. “The same is going to happen to most of the brands and products in our portfolio. I can’t talk about future launches, but we’re also going to have important new products and segments. Unilever’s innovation process is going to be sped up,” Mr. Fernandes promises.
Unilever Brazil recorded US$ 6.7 billion revenues in 2011 and aims to expand between 6 and 7% in 2012 – twice as much as the projected growth rate for the Brazilian GDP.
"We’re renewing 70% of our portfolio this year,” reveals Fernando Fernandez, the CEO of the company’s Brazilian operation
]]>Paranoid Filmes, the content arm of ParanoidBR, is producing the new Spike Lee documentary “Go, Brazil, Go”. Mr. Lee’s sojourn in Brazil was widely covered by the media last week. The press even published a picture of him with soccer star Neymar, his new idol, giving Lee an autographed jersey of the Brazilian National Team.
The filmmaker wants to show the changes taking place in Brazil by interviewing personalities and ordinary people. During his first trip to Brazil, Mr. Lee interviewed President Dilma Roussef, former President Luiz Inácio Lula da Silva, musician Gilberto Gil, actor Lázaro Ramos and the duo of graffiti artists Osgêmeos.
The director is planning to come to Brazil seven more times to finish his interviews. Former President Fernando Henrique Cardoso and architect Oscar Niemeyer have yet to be interviewed among others. Mr. Lee’s team includes journalist and writer Fernando Morais (as a consultant), director of photography César Charlone (from City of God and Blindness) and executive producer Robert Wilson. The documentary is scheduled to premiere shortly before the 2014 World Cup.
The filmmaker wants to show the changes taking place in Brazil
]]>Less than two weeks ago, the same media consulting firm announced that Brazil had jumped to the third position, overtaking Indonesia. Brazil’s impressive growth has captured the attention of Social Bakers’ consultants, who attribute it to the fact that Brazil has brands that have been able to use the social network to attract more users.
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When the European qualifiers start in the second half of 2012, he expects a rise in the demand from foreigners as well for accommodations and leisure in Brazilian cities during the World Cupa service that Match Connections, owned jointly with Grupo Águia, is also going to provide for foreign companies buying tickets in hospitality areas. “We expect up to 300,000 foreigners to watch the games in these areas,” says the executive, whose team has already started making restaurant reservations for tourists in the 12 World Cup host cities.
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It recorded US$ 448 million revenues in 2011 versus US$ 362 million in 2010. The Brazilian operation recorded US$ 434 million, up 24.6%. The U.S. operation (comprising Dojo and Pereira&O’Dell agencies), as well as in Africa’s office in New York, recorded a 9% increase, with revenues totaling US$ 15 million. However, ABC had grown slightly more, by 30%, last year according to the Agency Report.
The top four remain the same, with WPP topping the ranking. The British agency’s revenues came to US$ 16 billion, an 11.4% increase. Omnicom ranks second with US$ 13.9 billion revenues (up 10.6%). The third position is occupied by Publicis, whose revenues (US$ 8.1 billion) increased by 12.7%, the highest growth among the top four. Interpublic’s revenues rose by 7.8% to US$ 7 billion.
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Foz do Iguaçu is going to host X Games Brasil, a global extreme sports event organized by ESPN. It was announced as the official host city on Tuesday, May 1st, after competing for the organizers’ preference with 40 other cities, including São Paulo and Rio de Janeiro. The bid was led by Brunoro Sports Business, which is now going to be in charge of providing the infrastructure and facilities for the event.
The city is one of the major tourist spots in Brazil owing to the Iguaçu Falls, elected one of the New Seven Wonders of Nature. Located in the area known as Triple Border – where the boundaries of Brazil, Paraguay and Argentina meet –, the city receives 1.2 million tourists a year on average. The local government has been investing heavily in attracting business tourists by hosting about 600 events a year.
Owned and organized by ESPN, X Games is known worldwide for bringing together athletes from 19 different extreme sports. The event has been held in several countries. By 2015, it will have been hosted by Los Angeles, Aspen, Tignes (France), Barcelona and Munich, in addition to Foz do Iguaçu.
The event includes different extreme sports and is held in several countries
]]>IBGM (Brazilian Institute of Gems and Precious Metals) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) have renewed their partnership in the project to promote fine jewelry and costume jewelry exports until 2014. The total investment is estimated at US$ 7.5 million and is intended to reinforce the segmentation of the companies and encourage them to participate in international fairs. The companies involved in the initiative recorded a 54% rise in exports between 2005 and 2010.
The most important markets for exporters of gems and precious stone pieces are China, the U.S., Germany and Japan. In turn, the U.S., France, Mexico, Argentina, Colombia, Angola and Italy are the most important for costume jewelry and plated jewelry exporters. Finally, the top markets for gold jewelry are the Arab Emirates, the U.S., Russia and Peru.
According to IBGM, jewelry industry exports amounted to US$ 3 billion in 2011, up 30% from 2010. In the first two months of this year alone, exports totaled US$ 635 million, rising 38% year-over-year. Brazil accounts for one third of the volume of gems worldwide. Gold Fields Mineral Services (GFMS) indicates that Brazil ranked 13th in gold jewelry production and 10th in gold jewelry consumption in 2011.
Brazil continues its centuries-old tradition as one of the top exporters of precious metals and gems. The Paraiba Tourmaline is in high demand
]]>There are going to be more international attractions this year, and they are the main highlights of this edition. “We wanted to ride the wave of international concerts and festivals in Brazil,” explains José Mauro Gnaspini, the director of the event. Rock band Suicidal Tendencies, jazzman Tony Allen and musician Lou Donaldson are going to share the stages with some well-known names in Brazil, such as Gilberto Gil, Titãs and Os Mutantes.
In addition, the Municipal Theater is going to start hosting Virada Cultural events again, and there are going to be new stages. The organizers are expecting at least four million participants, the same number as in 2011. Many people come from other states for the Virada Cultural. There are going to be 900 attractions in 114 different places in the city, at least 50 of which in downtown São Paulo. Click here to view the whole program on the event’s website.
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Pay television continues to grow in Brazilian homes. Nearly one million new homes subscribed to the service in the first quarter of 2012 alone. The monthly report issued by Anatel (Agência Nacional de Telecomunicações, or Brazilian National Telecommunications Agency) reveals that the pay TV industry recorded 931,400 new subscribers between January and March, a 7.31% increase year-over-year.
As a result, 13.7 million Brazilian homes now have pay TV. In March alone, 355,900 people subscribed to the service. Considering the populational criteria established by IBGE (Instituto Brasileiro de Geografia e Estatística, or Brazilian Institute of Geography and Statistics), 45.13 million Brazilians have access to pay TV channels.
As far as technology is concerned, satellite (DTH) is still ahead of cable. At the close of March, 56.6% of the pay TV services were offered by satellite whereas 41.8% subscribers received their signal via cable.
The service continues to expand quickly, with 350,000 new subscribers in March alone
]]>AlmapBBDO won the Agency of the Year award for the fifth time at the Wave Festival in Rio, which handed out its awards at the Copacabana Palace Hotel, in Rio de Janeiro, on Wednesday, April 25. As a result, it is still the only winner of the award. At the fifth edition of the event, hold by Grupo Meio&Mensagem, Almap won 2 Grand Prix (Outdoor and Cyber), as well as 5 Gold, 6 Silver and 5 Bronze awards. In addition, 28 of its pieces were shortlisted.
The first runner-up in the competition for the Agency of the Year award was F/Nazca S&S (1 Blue Wave, 1 Grand Prix, 5 Gold, 1 Silver, 7 Bronze awards and 16 shortlisted pieces), followed by Ogilvy Brasil, Giovanni+DraftFCB, Del Campo Nazca S&S, Y&R Argentina, Ogilvy Argentina, JWT Brasil, Lion Communication Mexico and Fischer&Friends.
The 2012 Wave Festival handed out 206 awards to agencies and advertisers from ten countries. The Brazilian hosts were pretty comfortably in the lead, with 110 awards: 5 Grand Prix, 1 Blue Wave, 31 Gold, 31 Silver and 42 Bronze awards, in addition to 168 shortlisted pieces. Argentina finished in the second place, with 56 awards: 2 Grand Prix, 15 Gold, 18 Silver and 21 Bronze awards, besides 69 shortlisted pieces. Mexico was the second runner-up, with 12 awards: 4 Gold, 5 Silver and 3 Bronze awards, as well as 16 shortlisted pieces.
These countries were followed by Colombia (1 Gold, 2 Silver and 6 Bronze awards, and 16 shortlisted pieces), Chile (4 Silver and 3 Bronze awards, and 9 shortlisted items), Uruguay (1 Gold, 2 Silver and 1 Bronze awards, and 5 shortlisted pieces), Venezuela (3 Silver and 1 Bronze awards, and 6 shortlisted pieces), Peru (2 Bronze awards and 5 shortlisted pieces), Costa Rica (1 Silver award and 1 shortlisted piece) and the Dominican Republic (1 Bronze award and 1 shortlisted piece).
AlmapBBDO’s “Money Machine,” for Peixe Urbano, won the Outdoor Grand Prix
]]>When compiling the ranking, IfM takes into consideration media groups’ revenues from media products and channels (instead of their gross revenues). Rede Globo is the only Brazilian company in the ranking, with annual media revenues of € 4.7 billion according to IfM.
The group comprising Comcast, NBC and Universal, with annual media revenues of € 40.1 billion, tops the ranking. Walt Disney Company ranks second, with € 29.4 billion revenues, and Google ranks third. Seven U.S. companies are among the top ten.
Check out the top 20 media corporations worldwide – and their respective revenues – according to IfM
1- Comcast/NBC Universal/LLC (EUA) – € 40,1 billion
2- The Walt Disney Company (EUA) - € 29,377 billion
3- Google Inc. (EUA) - € 27,231 billion
4- News Corp. (USA) - € 23,998 billion
5- Viacom Inc. (EUA) - € 20,948 billion
6- Time Warner (EUA) - € 20,815 billion
7- Sony Entertainment (Japão) - € 16,514 billion
8- Bertelsmann AG (Alemanha) - € 15,253 billion
9- Vivendi S.A (França) - € 12,486 billion
10- Cox Enterprises Inc. (EUA) - € 11,013 billion
11- Dish Network Corporation (EUA) - € 10,092 billion
12- Thomson Reuters Corporation (EUA) - € 9,919 billion
13- Liberty Media Corp. (EUA) - € 9,080 billion
14- Rogers Comm. (Canadá) - € 9,031 billion
15- Lagardère Media (França) - € 7,657 billion
16- Reed Elsevier PLC (Inglaterra) - € 6,902 billion
17- Pearson plc (Reino Unido) - € 6,754 billion
18- ARD (Alemanha) - € 6,221 billion
19- Nippon Hoso Kyokai (Japão) - € 5,996 billion
20- BBC (Inglaterra) - € 5,584 billion
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Mr. Coelho says that, if this projection proves accurate, digital will reach a 13.7% share in the advertising pie, estimated at US$ 18.8 billion by the close of the year. In addition, the internet would become the second highest-grossing medium, ahead of newspapers and behind broadcast TV only. The internet is expected to grow four times as much as the ad market: digital is projected to expand by 43.5%.
IAB takes into consideration ad spending on portals (such as UOL, Terra, MSN, Yahoo, iG, Globo.com and R7 among others), search engines (Google, Yahoo, Bing/Microsoft, Buscapé and Ask.com, which account for 95% of all online searches) and ad networks to calculate digital ad revenues. The major social networks – Facebook, Twitter and LinkedIn – have not been included yet.
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The cars traveling along Marginal Tietê can hardly ever reach the speed limit of 43.5 mph on a normal day. However, the famous expressway is going to become an auto racing track where Indy cars are going to speed at almost 200 mph for the third straight year.
With two years’ experience under its belt, Grupo Bandeirantes de Comunicação (Band) is going to cover and broadcast the Brazilian leg of the IndyCar Series taking place this Saturday (qualifying practice) and Sunday (race). This year, Brazilian driver Rubens Barrichello debuts in the IndyCar Series after many seasons in Formula One.
“Barrichello’s presence has great appeal for the Brazilian audience and should boost interest in the race significantly,” explains Band’s VP Marcelo Meira. Band has taken some precautions after facing a crisis last year when heavy rains caused the race to be postponed to a Monday – which resulted in empty grandstands and enraged everyday drivers who had to suffer through the heavy city traffic.
For one thing, the race is going to start earlier, at 12:30 pm (it used to start at 1:30 pm until 2011), when it is less likely to rain. The organizers have also made an agreement with the City of São Paulo to improve the drainage system along the track. The sponsors of the event are Itaipava and Nestlé (naming rights), Ipiranga, Honda, Banco do Brasil, P&G and TIM.
42,000 spectators are expected at the Brazilian leg of the championship
]]>The world’s main advertising festivals have been positioning themselves as events geared to creativity in a broader sense, regardless of the media. The Wave Festival is going to follow this trend. This is going to be the focus of the discussions at the seminars held on both days.
On April 24, one of the attractions is going to be Mr. Rick Milenthal, chairman of U.S. hotspot independent agency Engauge, whose clients include Best Buy, Nationwide Insurance, Logitech and Cisco. On the same day, three of Brazil’s main creative professionals are going to discuss the reasons why they returned to Brazil after so many years out of the country: Ms. Fernanda Romano, who worked for London-based EuroRSCG until June 2011 and came back to open Naked’s Brazilian office; Mr. Mauro Cavalletti, who was in North American Mullen and is going to be JWT Brasil’s Chief Integration Officer; and Ícaro Dória, Wieden+Kennedy’s Chief Creative Officer in São Paulo, who returned to Brazil in late 2010.
On the second day, there is going to be a presentation by Mr. Marcello Serpa, AlmapBBDO’s partner and Chief Creative Officer, at the Young Wave Circus, a panel discussion with future advertising professionals. The awards are going to be given on the night of Wednesday, April 25.
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The Brazilian National Soccer Team has not been achieving great success. However, CBF (Brazilian Football Confederation) has been performing brilliantly outside the soccer field. The entity closed 2011 with sponsorship revenues of US$ 122 million, up over 13.2% year-over-year.
CBF’s main sponsor is Nike - with a US$ 33 million sponsorship deal – followed by Itaú (US$ 15.5 million), Vivo (US$ 13.5 million) and Ambev (US$ 13.3 million). Marfrig (US$ 8.7 million), Globo (US$ 8.7 million), TAM (US$ 13.2 million) and Volkswagen (US$ 5.6 million) are in the middle range. CBF’s sponsors also include Grupo Pão de Açúcar (US$ 4.8 million), Procter & Gamble (US$ 4.6 million), DCSet Marketing e Esporte (US$ 4.4 million), Parmigiani Fleurier (US$ 1 million), Chimica Baruel (US$ 1 million) and Klefer Produções (US$ 383,000).
After sponsorship, CBF’s main sources of revenue were TV rights and friendly matches. The former yielded US$ 23.3 million and the latter accounted for US$ 13 million last year. The entity’s net income came to US$ 41 million in 2011.
Despite having Neymar and Ronaldinho, the Brazilian National Soccer Team is unimpressive on the field, but it does generate revenues
]]>According to Socialbakers, Brazil’s presence on the social network increased by 27% last quarter. This is the highest growth among the 25 top countries in the network’s ranking. As a result, Brazil now ranks third among the countries with the largest number of Facebook users, behind the United States, with over 156.8 million registered users, and India, which remained in the second position, with 45.7 million users.
Check the list of the top 10 Facebook countries below
1- United States – 156.820 million
2- India – 45.796 million
3- Brazil – 44.622 million
4- Indonesia – 42.684 million
5- Mexico – 32.950 million
6- Turkey – 30.991 million
7- United Kingdom – 30.538 million
8- Philippines – 27.331 million
9- France – 24.144 million
10- Germany – 23.409 million
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On April 22, Macy’s, one of the largest retailers in the U.S., is going to start offering Brazilian products at 300 of the chain’s 840 stores and on the macys.com website. The initiative is going to involve Brazilian companies and entrepreneurs from the beauty, jewelry, costume jewelry, food, architecture, decoration, handicraft and fashion industries among others.
During an event held in São Paulo this week, Molly Langenstein, Macy’s executive vice president for Fashion and New Business Development, said that the idea is to avoid clichés and have exclusive, limited-edition products inspired by and produced in Brazil. In addition, there are going to be collections inspired by Brazil, such as “Francisco Costa for Calvin Klein”.
Apex (Brazilian Trade and Investment Promotion Agency) is going to invest US$ 1.5 million to support the Brazilian companies involved. In contrast, the amount invested by Macy’s has not been disclosed. On May 15, the retailer is going to launch a major campaign focusing on its points of sale, but also including two films, a billboard, ads in print and digital media and even in taxis, with the slogan “Brasil: A Magical Journey”.
When asked about the possibility of Macy’s opening stores in Brazil, CMO Martine Reardon answered that this is not the intention for the moment, but the company is “open to opportunities”. However, there are rumors in the market that Macy’s, Bloomingdale’s and JC Penney all have plans to bring their department stores to Brazil.
Brazilian products will be offered at 300 of Macy's stores and on the macys.com website
]]>Vivo Open Air, the world’s largest open-air film festival, is going to celebrate its 10th anniversary this year. The 18-day event is going to show a series of movies to up to 1,800 people on a 3,500 square-foot screen. It is going to take place at the São Paulo Jockey Club between April 17 and May 6, and also include concerts and DJs presentations after the movie showings.
The program includes classics, blockbusters, indie movies and Brazilian productions, in addition to short films, documentaries and previews. The Brazilian launches are going to include “Paraísos Artificiais” [Artificial Paradises] (2011), and one of the international launches is going to be “Carnage” (2011), directed by Roman Polanski. The event has already been held in Switzerland, Germany, Australia, South Africa, Chile, Portugal and Spain.
The tenth edition is also going to celebrate the adoption of the Vivo brand for all Telefônica Brasil’s products and services. The strategy of having a single brand for all the services (fixed-line and mobile phone, internet and pay television services) is now employed throughout Brazil. Telefônica/ Vivo is the largest telecommunications company in Brazil, with 90 million clients.
The event is going to show a series of movies to up to 1,800 people on a 3,500 square-foot screen
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