Meio & Mensagem

Campanha de US 37 MM de Michael Bloomberg fará blitz de comunicação




Campanha de US 37 MM de Michael Bloomberg fará blitz de comunicação

Investimento milionário em mídia e comunicação será massivo e recorrente em alguns dos estados decisivos das eleições norte-americanas. Mas especula-se que os grupos editoriais de propriedade do agora candidato não vão aprofundar investigações nem sobre ele, nem sobre os candidatos democratas.

Pyr Marcondes
26 de novembro de 2019 - 8h21



By Alexandra Jardine. Published on November 25, 2019.


Bloomberg starts $37 million ad blitz
Michael Bloomberg made his Presidential run against Donald Trump official this weekend, and it’s supported by a massive advertising blitz. CNN reports that, according to data from Kantar Media/CMAG, Bloomberg has placed at least $37 million worth of television advertising over the next two weeks, with 60 second spots across some 100 markets, representing “more than the entire Democratic field has spent on TV advertising in the race so far.”

$15 million is spread across just five states—California, Florida, Texas, New York, and Pennsylvania—so viewers in those states should be prepared to be bombarded with Bloomberg ads. New York Times political reporter Shane Goldmacher tweets:

“Just for a sense of scale, people who watch NBC’s local news this week in Los Angeles from 4 p.m. to 7 p.m. will see NINE Michael Bloomberg ads—every day.’

The first ad, which aired in Tallahassee, Florida, Saturday night, takes a biographical stance, reports ABC News, with the narrator saying, “He could’ve just been the middle-class kid who made good, but Mike Bloomberg became the guy who did good.”

Also: Speculation is already brewing as to how Bloomberg’s own media outlets will cover his run. The New York Times reports that on Sunday morning employees were told in a memo that Bloomberg outlets “will not do in-depth investigations of Mr. Bloomberg—or any of his Democratic rivals.”


Crédito da foto: Bloomberg


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